What is the difference between a poll and a survey?

A poll captures one data point, usually a single yes/no or multiple-choice question that is fast to answer and easy to share. A market research survey layers several questions to read multiple dimensions of a decision, like pricing, feature preference, and demographics together. Both live in these 62 templates. Reach for a poll when you need a quick pulse, and a full survey when one decision depends on several inputs at once.

How do I create a market research survey for a new product?

Run a concept-validation survey before you build. Describe the product without revealing price, then measure interest and the top benefit buyers name. Field it through the Audience panel so you reach buyers who match your target profile, not just existing contacts. Filter by demographic segment to see whether interest shifts by age, income, or job function, and follow up once you have a prototype.

What questions should I ask in a market research survey?

Match the questions to the goal. For profiling, ask age, income range, job title, and location. For product research, ask current behavior, unmet needs, and willingness to pay. For brand tracking, ask unaided awareness and perception. Whatever the goal, include one open-ended question so respondents explain the answer in their own words, and keep the total tight to protect the 98.2% short-survey completion rate.

How large a sample do I need for valid results?

Size the sample to the cuts you plan to present. A single top-line read needs fewer respondents than a study broken out by age, region, or income. Plan enough respondents per subgroup that each cell holds up, then use the Audience panel to fill those segments from its 335M-plus vetted respondents. Screeners and double opt-in keep the sample representative rather than skewed toward your own contacts.

What makes the SurveyMonkey Audience panel different for market research?

The panel is built into the platform, so there is no separate vendor to manage. It reaches more than 335 million vetted respondents across 130-plus countries with 200-plus targeting options, and quality controls like deduplication and AI-powered fraud detection keep the data clean. Targeted results return in as little as an hour, and analysis tools, cross-tabs, and exports to SPSS, Tableau, and PowerBI live in the same place.

General Market Research and Polling Surveys (62 Surveys)

Home

Survey templates

General market research and polling surveys

Run market research and opinion polls that reveal what people think, believe, and buy. Use insights to refine your products, strengthen your brand, and make data-driven decisions that reflect real audience behavior.

Back to all templates

Our templates

General market research and polling surveys

Explore ready-made market research and polling survey templates

Market Research – Service Survey Template

Used 7,000+ times

Check out our expert-certified Market Research - Service survey template. From sample questions to powerful analytics, we make it easy to get feedback.

Pet Training Survey Template

Used 7,000+ times

Explore our expert-certified Pet Training survey template used over 7,000 times. Access sample questions and powerful analytics for effective feedback.

U.S. Demographics Survey Template

Used 7,000+ times

Create a U.S. demographics survey that follows 2025 race/ethnicity standards. Use expert-written questions and get fast analysis with SurveyMonkey.

U.S. Government Support Programs Survey Template

Used 7,000+ times

Measure public awareness with the U.S. Government Support Programs Survey Template from SurveyMonkey. Gather feedback to evaluate the effectiveness of initiatives.

U.S. Military Service Survey Template

Used 7,000+ times

Explore our expert-certified U.S. Military Service survey template, used over 7,000 times. Effortlessly gather feedback with sample questions and analytics.

U.S. Political News And Information Survey Template

Used 7,000+ times

Check out our expert-certified U.S. Political News & Information template. From sample questions to powerful analytics, we make it easy to get feedback.

U.S. Demographics – Snapshot Survey Template

Used 7,000+ times

Capture key trends with the U.S. Demographics Snapshot Survey Template from SurveyMonkey. Gather insights to understand your audience and improve decision-making.

Target Market Analysis Survey Template

Used 7,000+ times

Identify customer preferences with the Target Market Analysis Survey Template powered by SurveyMonkey. Gather insights to refine marketing strategies and product offerings.

Market Research Survey Template

Used 6,000+ times

Check out our expert-certified Market Research survey template. From sample questions to powerful analytics, we make it easy to get feedback.

Which Politician Said… Survey Template

Used 4,000+ times

Check out our expert-certified Which Politician Said... survey template. From sample questions to powerful analytics, we make it easy to get feedback.

NPS and Brand Loyalty Survey Template

Used 3,000+ times

Check out our expert-certified NPS and Brand Loyalty Survey Template. From sample questions to powerful analytics, we make it easy to get feedback.

You In 12 Months Survey Template

Used 3,000+ times

Experience our expert-certified You in 12 Months survey template, used over 3,000 times. With sample questions and analytics, gather valuable feedback easily.

Language Proficiency Survey Template

Used 2,000+ times

Check out our expert-certified Language Proficiency survey template. From sample questions to powerful analytics, we make it easy to get feedback.

Online Shopping Attitudes Survey Template

Used 1,000+ times

Explore online shopping habits and privacy concerns with our expert-certified survey template, used over 1,000 times for gaining reliable insights.

Gender And Politics Survey Template

Used 1,000+ times

This template has ten starter questions, all customizable, so you can easily send, learn, and share insights to drive change in the political space.

Online Content Strategy Survey Template

Used 1,000+ times

Check out our expert-certified Online Content Strategy survey template. From sample questions to powerful analytics, we make it easy to get feedback.

Path To Purchase Survey Template

Used 1,000+ times

How, exactly, do prospects go about making a purchasing decision in your product category? Get concrete answers that empower your sales and marketing team with our 9-question path to purchase survey template. You’ll learn who the decision makers are, the key drivers that influence their purchasing decisions, and how they go about making purchases.

U.S. Political Identification Survey Template

Used 1,000+ times

Explore political affiliations with the U.S. Political Identification Survey Template powered by SurveyMonkey. Gather data to analyze trends and voter behavior.

U.S. Political Knowledge Survey Template

Used 1,000+ times

Enhance civic education with our U.S. Political Knowledge Survey Template, used over 1,000 times. Gain valuable insights and assess educational needs effectively.

U.S. Voting History Survey Template

Used 1,000+ times

Explore electoral trends with the U.S. Voting History Survey Template from SurveyMonkey. Gather insights to understand voter behavior and political engagement.

Shopper Insights Survey Template

Discover shopping trends with the Shopper Insights Survey Template from SurveyMonkey. Gather feedback to improve your products and customer experience.

Race And Hispanic Origin Survey Template

Check out our expert-certified Race & Hispanic Origin survey template. From sample questions to powerful analytics, we make it easy to get feedback.

Skin Care Products Survey Template

Learn where people turn to for their skin care research and purchases. Check out our expert-certified skin care survey template today for FREE.

Consumer Behavior Survey Template

Discover what drives your audience with the Consumer Behavior Survey Template from SurveyMonkey. Gather insights to refine your strategies and meet customer needs effectively!

Brand Personality Survey Template

When it comes to assessing your brand’s public image, you’ll want to hear directly from your consumers. Use our survey methodologist approved-10 question survey to discover the thoughts and feelings your brand draws out. If you’d to like to add or edit any traits, you can always customize the questions. You can use this survey before and after large campaigns to see if your message changed consumers’ perceptions. Or deploy it on a more standard cadence to track your brand association over time.

Neighborhood Feedback Survey Template

Check out our expert-certified Neighborhood Feedback survey template. From sample questions to powerful analytics, we make it easy to get feedback.

Diet, Fitness, And Exercise Survey Template

Check out our expert-certified Fitness, Exercise, and Diet survey template. From sample questions to powerful analytics, we make it easy to get feedback.

Target Market Demographics Survey Template

The better you understand your target market, the more effective you’ll be at positioning and marketing your products. This involves knowing your target market’s background in using products or services in your category. But it also means knowing who they are—e.g. age, gender, living location etc. To gain a more comprehensive understanding of your target market, use our 10-question target market demographics survey template. Feel free to edit any of the questions to better fit your customer profiling needs.

Movie Viewing Survey Template

Understand audience preferences with the Movie Viewing Survey Template from SurveyMonkey. Collect data to enhance programming, marketing, or research efforts.

Apps Survey Template

Check out our expert-certified Apps survey template. From sample questions to powerful analytics, we make it easy to get feedback.

Brand Conversion Survey Template

Understand what drives conversions with the Brand Conversion Survey Template from SurveyMonkey. Collect actionable insights to refine your strategy and grow your brand today!

General Internet Usage Survey Template

Understand user behavior online with the General Internet Usage Survey Template from SurveyMonkey. Gather insights to refine your digital strategies and better reach your audience.

Makeup Survey Template

Discover customer preferences with the Makeup Products Survey Template from SurveyMonkey. Gather insights to refine your product offerings and marketing strategies.

Household Budget Survey Template

Understand financial habits with the Household Budget Survey Template from SurveyMonkey. Gather insights to analyze spending trends and support financial planning.

Media Usage Survey Template

Check out our expert-certified Media Usage survey template. From sample questions to powerful analytics, we make it easy to get feedback.

Movie Survey Template

Use our Movie Survey Template to see the types of movies and TV shows respondents like best and how often they watch them.

Market Sizing Survey Template

Measure demand for your product or service to inform go-to-market strategy with our market sizing survey template.

Price Testing Survey Template

Uncover underlying factors to learn how to correctly price and market products with our price testing survey template.

Pet Care Expenses Survey Template

Check out our expert-certified Pet Care Expenses survey template. From sample questions to powerful analytics, we make it easy to get feedback.

Firmographics Survey Template

Check out our expert-certified Firmographics survey template. From sample questions to powerful analytics, we make it easy to get feedback.

Online Interest Sharing Survey Template

Check out our expert-certified Online Interest Sharing survey template. From sample questions to powerful analytics, we make it easy to get feedback.

Favorite Social Network Survey Template

Measure platform preferences with the Favorite Social Network Survey Template from SurveyMonkey. Use insights to target your audience more effectively and refine campaigns.

Happiness Survey Template

Measure respondents’ level of satisfaction with our happiness survey template. It can help you measure happiness holistically, and pin down the specific factors that influence it.

Height And Weight Survey Template

Check out our expert-certified Height & Weight survey template. From sample questions to powerful analytics, we make it easy to get feedback.

Podcast Survey Template

Enhance your podcast with feedback from the Podcast Survey Template from SurveyMonkey. Collect listener insights to refine content and grow your audience.

Automobile Information Survey Template

Collect key data from car buyers with the Automobile Information Survey Template from SurveyMonkey. Customize it to gather insights and drive informed decisions today!

Internet Relationships Survey Template

Explore online connections with the Internet Relationships Survey Template from SurveyMonkey. Gather feedback to understand the dynamics of virtual relationships.

Online Dating Survey Template

Check out our expert-certified Online Dating survey template. From sample questions to powerful analytics, we make it easy to get feedback.

Facebook Survey Template

Check out our expert-certified Facebook survey template. From sample questions to powerful analytics, we make it easy to get feedback.

Healthcare Expenses Survey Template

Check out our expert-certified Healthcare Expenses survey template. From sample questions to powerful analytics, we make it easy to get feedback.

Business Travel Survey Template

Check out our expert-certified Business Travel survey template. From sample questions to powerful analytics, we make it easy to get feedback.

Self-Driving Cars Survey Template

Discover how to ask—and learn—if people are onboard with our Self-Driving Cars Survey. You can customize our template if you want to narrow in on specifics; including different driving scenarios or car brands.

Music Listening Template

Gather feedback to better understand the music industry and its listeners with this music listening survey template from SurveyMonkey.

Online Music Streaming Survey Template

Measure listening habits with the Online Music Streaming Survey Template from SurveyMonkey. Gather data to improve app features and enhance user satisfaction.

Facebook Profile Survey Template

Discover user habits and preferences with the Facebook Profile Survey Template powered by SurveyMonkey. Gain insights to improve your social media strategy and engagement.

Category Awareness Survey Template

Measure brand category recognition with the Category Awareness Survey Template from SurveyMonkey. Uncover key insights to refine your market positioning and boost awareness.

Crypto Survey Template

Use our Crypto Survey Template to learn how comfortable people feel about investing in cryptocurrency and general sentiments about its investment opportunities.

U.S. Demographics Survey Template

Use our expert-certified Demographics Survey Template to learn your audience's gender, age, location, and more to inform your business decisions.

Competitor Research Survey Template

Conducting competitive research is a crucial activity for businesses of all types. Using SurveyMonkey’s competitor research survey template can help you find out how your offering compares to your competitors’ in the eyes of your consumers, which has several potential benefits.

Social Media Safety Survey Template

Promote safer online habits with the Social Media Safety Survey Template powered by SurveyMonkey. Collect insights to raise awareness and improve security practices.

Brand Performance Survey Template

Measure customer motivations and opinions to improve customer loyalty with our brand performance survey template.

Presidential Approval Survey Template

A presidential approval survey measures Americans’ opinions of the administration. Use this template with survey questions for presidential elections.

General market research and polling surveys at a glance

Stat	Figure
Total market research and polling templates	62
Most-used template	US demographics survey
Short survey completion rate (1-10 questions)	98.2%
Medium survey completion rate (11-20 questions)	96.8%
Long survey completion rate (21+ questions)	87.2%
Overall completion rate	96.9%
Average questions per survey	8.9
Audience panel	335M+ vetted respondents

What are market research surveys?

You have a pricing call, a positioning choice, or a launch decision in front of you, and the team has opinions but no proof. A market research survey collects data from a defined target population, so a product, pricing, or messaging decision rests on real consumer evidence instead of the loudest internal guess. Polling surveys fit here too, gathering opinion on a single question or a short set. These 62 templates cover both. For writing questions and reading results, see our market research survey guide.

The product angle that sets this category apart is reach. With the SurveyMonkey Audience panel, a global panel of more than 335 million vetted respondents across 130-plus countries, you survey your exact target market instead of only the people already on your list. More than 200 targeting options let you screen by demographic, geography, or job title. Built-in quality controls handle the rest: screeners, deduplication, AI-powered fraud detection, and double opt-in. Score the survey first with SurveyMonkey Genius, which predicts completion and flags weak questions before you field.

Surveys here run 8.9 questions on average and complete at 96.9% overall. Short surveys of 1-10 questions finish at 98.2%; those past 21 drop to 87.2%, which is why a focused survey tied to one decision beats a sprawling one. Targeted results land in as little as an hour, and SurveyMonkey is trusted by 95% of the Fortune 500 for critical research and decision-making.

How to create a market research survey

Name the single decision this survey will inform, then keep only questions whose answers could change it.
Pick a template from the 62 on this page, or start from the US demographics survey template to set a targeting baseline.
Write close-ended questions in neutral language and add one open-ended follow-up to capture the why behind the numbers.
Score the survey with SurveyMonkey Genius, which predicts your completion rate and flags fixes before launch.
Choose your sample. Send to your own list, or reach a representative population through the SurveyMonkey Audience panel panel with screening questions.
Read results in dashboards and cross-tabs, then export to SPSS, Tableau, or Microsoft PowerBI for deeper analysis.

When to use market research surveys

New product or concept validation: Test demand and willingness to pay before you build, so the roadmap follows evidence rather than a hunch.
Brand awareness and perception tracking: Measure how your target market recognizes and describes the brand, then track the shift campaign over campaign.
Competitive landscape research: Map which alternatives buyers consider and what drives the choice, so you know where you stand on share of voice.
Audience and demographic profiling: Build a picture of who your buyers are, the job the US demographics template is built for, before you interpret any other finding.
Pricing sensitivity research: Find the range where buyers see the product as worth the price, ahead of locking a number.
Public opinion polling: Read sentiment on a single topic or question across a defined population, fast.

Who runs market research surveys

Market researchers and insights professionals: They design the study, select a representative sample, and need targeting precision plus exports to SPSS, Tableau, or PowerBI for the deliverable.
Product marketers and brand managers: They validate messaging and positioning before a campaign ships, often self-serve, using ready-made templates to skip setup.
Product managers: They validate new product ideas with the target audience and use demographic data to prioritize who a feature is really for.
Small business owners: They want a fast, affordable read on their customer base and market position without booking a research agency.

Tips for creating a market research survey

Define the decision first: Write the choice this survey informs as one sentence, then cut any question that does not move it.
Keep it focused: Completion falls from 98.2% on short surveys to 87.2% past 21 questions, so a tight survey tied to one decision returns cleaner data.
Use neutral wording: Leading questions skew the data before the first response lands, so phrase each option as equally easy to choose.
Target a representative sample: Surveying only your own list introduces selection bias, so use the Audience panel with screeners to reach the segment you need.
Score before you launch: SurveyMonkey Genius predicts completion and flags weak questions, so fix what it surfaces before you spend on responses.

Frequently asked questions about market research surveys

What is the difference between a poll and a survey?
A poll captures one data point, usually a single yes/no or multiple-choice question that is fast to answer and easy to share. A market research survey layers several questions to read multiple dimensions of a decision, like pricing, feature preference, and demographics together. Both live in these 62 templates. Reach for a poll when you need a quick pulse, and a full survey when one decision depends on several inputs at once.
How do I create a market research survey for a new product?
Run a concept-validation survey before you build. Describe the product without revealing price, then measure interest and the top benefit buyers name. Field it through the Audience panel so you reach buyers who match your target profile, not just existing contacts. Filter by demographic segment to see whether interest shifts by age, income, or job function, and follow up once you have a prototype.
What questions should I ask in a market research survey?
Match the questions to the goal. For profiling, ask age, income range, job title, and location. For product research, ask current behavior, unmet needs, and willingness to pay. For brand tracking, ask unaided awareness and perception. Whatever the goal, include one open-ended question so respondents explain the answer in their own words, and keep the total tight to protect the 98.2% short-survey completion rate.
How large a sample do I need for valid results?
Size the sample to the cuts you plan to present. A single top-line read needs fewer respondents than a study broken out by age, region, or income. Plan enough respondents per subgroup that each cell holds up, then use the Audience panel to fill those segments from its 335M-plus vetted respondents. Screeners and double opt-in keep the sample representative rather than skewed toward your own contacts.
What makes the SurveyMonkey Audience panel different for market research?
The panel is built into the platform, so there is no separate vendor to manage. It reaches more than 335 million vetted respondents across 130-plus countries with 200-plus targeting options, and quality controls like deduplication and AI-powered fraud detection keep the data clean. Targeted results return in as little as an hour, and analysis tools, cross-tabs, and exports to SPSS, Tableau, and PowerBI live in the same place.

Related categories

Market research surveys · Consumer behavior surveys · Brand tracking surveys · Concept testing surveys · Price optimization surveys

NPS, Net Promoter & Net Promoter Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.