Create content that converts

Original research helps you create compelling and relevant content for your target audience. Publishing your own research also elevates your brand as a trusted voice in your industry. 

You can also use data to inform your content strategy overall with a deeper understanding of your target audience’s preferences and interests. 

To get started, let AI create a tailored survey based on your research goals, all in under a minute. 

Send your survey to your own contacts, or conduct fast market research with our easy-to-use, integrated global panel.

Look for content marketing survey software that’s intuitive to use and includes built-in methodologies to make it easy for anyone to conduct market research—even without a research background.

It’s also important to look for a platform that gives you access to a respondent panel so you can reach the right audience. 

And look for robust analytics and flexible data export options so that you can quickly break down your results and incorporate it into your content strategy. 

Content marketing survey software helps you uncover what your audience cares about the most so that you can create relevant content—and improve engagement metrics. Original insights also help your brand stand out from the competition. 

To fuel lead generation, your survey data can be the starting point for creating segments in your CRM and then building strategic content marketing campaigns. For example, you might build segments based on what you know about a prospect’s top business challenge and the type of content they prefer, and then share content tailored to the needs of your audience.