Vacation Survey Template

Our Vacation Survey Template helps travel planners and researchers customize their services with detailed feedback from their audience’s travel habits. A vacation questionnaire allows you to find opportunities to offer travel specials or create a vacation itinerary that matches your client's needs.

Vacation travel surveys ask a variety of questions about respondents’ travel intentions, ideal destinations, and more. Some questions include:

1. Where is your favorite vacation destination?

Question Type: Open-ended text response

Why this matters:
By identifying your clients' favorite destinations—from coastal resorts to urban centers—you can pinpoint exactly what draws them to a location. When you analyze their open-ended responses, you gain a nuanced understanding of their habits, empowering you to curate recommendations that resonate deeply with their unique travel style.

2. How often do you use a travel agent when making vacation plans?

Question Type: Multiple choice (Always, Most of the time, About half the time, Once in a while, Never)

Why this matters:
Use this data to identify which travelers are most likely to benefit from your services. Once you know their planning habits, you can position yourself as an essential partner for those who need seamless coordination of their travel details—rather than just another booking option.

3. How important is cost when choosing a vacation destination?

Question Type: Likert scale (Extremely important → Not at all important)

Why this matters:
Budget is often the deciding factor in travel, and this question helps you pinpoint exactly how much cost influences your clients' choices. By gauging their price sensitivity, you can recommend vacations that respect their financial boundaries while still delivering the high-quality, memorable experiences they expect.

4. How likely are you to go on vacation outside the continental United States in the next 12 months?

Question Type: Likert scale (Extremely likely → Not at all likely)

Why this matters:
Use this question to pinpoint your clients' true travel ambitions and determine if they’re eyeing international destinations. By gauging their appetite for international travel, you can curate high-impact promotions and global packages that perfectly align with their readiness to explore.

5. Do you have a passport?

Question Type: Multiple choice (Yes / No)

Why this matters:
Knowing whether your clients hold valid passports helps you qualify their readiness for global travel. Instead of pitching a dream vacation they aren't equipped to take, you can tailor your approach—focusing on immediate international bookings for some, while helping others navigate the documentation process first.

6. If you have a passport, is it from the United States or from another country?

Question Type: Multiple choice with optional open text (United States / Another country – specify)

Why this matters:
Passport origin directly impacts visa requirements and destination access. Understanding these constraints allows you to streamline the planning process and suggest international destinations that align with your clients' travel documents.