MARKET RESEARCH

Validate your next big idea in hours, not weeks.

View solutions See how it works

SurveyMonkey LaunchPad interface showing ice cream flavor options and a drag-and-drop file upload area for Viverly product packaging images

Pick a ready-to-run solution

10 expert-built solutions. Pay per study with no subscription required.

Reach the right people

Reach your own audience or tap our 335M+ paid-panel across 200+ targeting filters.

Product concept testing dashboard comparing two design options with metrics for appeal, uniqueness, and feature prioritization

Act with confidence

Insights from advanced analysis, shareable reports, and results in as little as 2 hours.

Leading brands use SurveyMonkey for market research

Product development solutions

Test new product ideas, feature sets, and pricing with the right audience in hours.

MONADIC TESTING

Product Concept Testing

Test physical or digital product ideas and compare against industry benchmarks.

Ideal for testing:

Product conceptsPrototypesNew ideas

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MAXDIFF ANALYSIS

Feature Prioritization

Identify must-have product features to maximize your market appeal.

Designed to identify:

Core benefitsFeature bundlesVariety trade-offs

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VAN WESTENDORP

Price Optimization

Find the optimal price point and range for your product or service.

Designed to identify:

New product pricingPrice increasesSegment pricing

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SEQUENTIAL MONADIC TESTING

Idea Screening

Test and prioritize early-stage product or creative ideas with your audience.

Ideal for testing:

SketchesWireframesAd and campaign ideas

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Graphic showing packaging design testing comparing two shoe box concepts with consumer satisfaction ratings

MONADIC TESTING

Packaging Testing

Get feedback from your target audience on packaging designs.

Ideal for testing:

Package designsPackage labelsUnboxing

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*Targeted responses sold separately

Creative development solutions

Conduct fast market research studies to validate your brand, campaigns, and messaging.

Graphic illustrating digital ad testing with metrics for ad approval and 92 percent likeability

MONADIC TESTING

Ad Testing (Image)

Test your marketing and advertising campaigns before you launch.

Ideal for testing:

Display adsBillboardsSocial and ecommerce

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MONADIC TESTING

Ad Testing (Video)

Find out how your videos resonate with your target audience.

Ideal for testing:

CommercialsStoryboards and rough cutsExplainer videos

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MONADIC TESTING

Message Testing

Get feedback on your brand, ad, and product messages from your audience.

Ideal for testing:

Taglines and slogansBenefits statementsProduct messaging

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MONADIC TESTING

Name Testing

Test out different names for your brand, product, or service.

Ideal for testing:

Brand namesProduct namesFeature names

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MONADIC TESTING

Logo Testing

Uncover the optimal logo design for your brand or products.

Ideal for testing:

New brand logosRebrandsVisual identity collages

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*Targeted responses sold separately

See how LaunchPad works

LaunchPad helps teams validate product and campaign ideas quickly with ready-to-run solutions, access to a 335M+ panel, and insights you can act on with confidence.

Product testing Summary Scorecard comparing concept A, concept B, and industry benchmarks across key appeal metrics

How LaunchPad stacks up

Skip the weeks-long wait and the five-figure invoice. LaunchPad pairs validated research methods with AI-powered analysis to get you decision-ready results in hours. No subscriptions and no research experience needed.

	LaunchPad	DIY tools	Traditional research agencies
Cost structure	Transparent (pay-as-you-go)	Rigid (subscription required)	Opaque (variable pricing)
Per-study cost	From $1,000	$500-$5,000	$10K-$40K+
Turnaround time	⚡ Hours	⏳ Weeks	📅 Months
Research expertise	None needed	Required	None needed
Respondent panel	✅ Built-in	❌	✅ Recruited
Built-in methodologies	✅ Automated	❌	✅ Hand built
Instant analysis	✅ AI-powered	❌	❌

Reach the right audience, every time

LaunchPad gives you built-in access to a vetted, fraud-screened panel of real people. You decide who you want to reach, we handle the rest.

335M+

Panel size

Reach our on-demand panel in over 130 countries—no time-consuming recruitment required—so you can get insights in as little as an hour.

3-step

Fraud screening

Automatic deduplication, bot detection, and attention checks mean less data to check, more results you can trust.

200+

Targeting options

Target by age, gender, income, region and more—then add your own screening questions to zero in on exactly who you need.

“SurveyMonkey made me, a first-time user of Van Westendorp, able to execute a model I knew nothing about initially.”

Tabitha Wills, Product Manager, Practice Better

Frequently asked questions

What is SurveyMonkey LaunchPad?
How much does SurveyMonkey LaunchPad cost?
With SurveyMonkey LaunchPad, you only pay for the research you run—no subscription, no long-term commitment.
Your cost comes down to two things:
- A fixed a-la-carte price per solution (e.g., Product Concept Testing), covering the methodology, guided setup, and your automated analysis. Pay as you go—one study at a time. Each solution has its own price so check out the specific page for details.
- (Optional) Panel responses. If you want, you can get feedback from your target market using our global panel. The price for responses varies based on how many you need and how specific your targeting is. Learn more about our market research panel.
What is the SurveyMonkey global panel?
Can I target any audience with SurveyMonkey LaunchPad?
How fast can I get results?
You can get results in hours by using SurveyMonkey LaunchPad and our market research panel together. SurveyMonkey LaunchPad allows you to deploy complex studies in minutes and our integrated panel allows you to collect high-quality feedback from your exact niche audience. Automated AI-powered analysis helps you understand your data, plus, with custom reporting and exports, you can quickly share presentation-ready insights.