Welcome to SurveyMonkey's AI Sentiment study, a quarterly report designed to measure ongoing changes in AI usage and consumer sentiment. This study began in Q4 2024, and updates will be released during the first month of each quarter. Below, you will find the latest results, historical findings, and details on our research methodology.
Q2 2025 (April - June)
Q2 '25 key findings
- Older Americans take over AI: while Gen Z were earlier adopters of AI in 2024, Millennials, Gen Xers and Boomers are driving growth in Q2 2025
- More Americans are using AI for work; among those who have used AI within the last three months, 43% have used AI for work or professional purposes, up from 37% the previous quarter
Older Americans take over AI: while Gen Z were earlier adopters of AI, in 2024, Millennials, Gen Xers and Boomers are driving growth in Q2 2025
Three in ten (30%) Americans have used AI daily or weekly within the past three months, up from 26% from the previous quarter, and from 24% the previous year. Gen Zers, however, are not the primary drivers of AI adoption, only seeing slight quarter-over-quarter increase in daily or weekly usage (up from 36% to 38%). Millennials and Gen Xers see the largest increase in usage:
- 35% of Millennials use AI on a weekly or daily basis, up from 29% the previous quarter
- 30% of Gen Xers use AI on a weekly or daily basis, up from 24% the previous quarter
Despite increased usage, Americans’ perceptions of AI remain skeptical
Americans’ feelings about artificial intelligence see little change from the previous quarter.
| How do you feel about AI? (Select all that apply) | |||
| Q4 2024 | Q1 2025 | Q2 2025 | |
| Unweighted N | 25030 | 41373 | 6997 |
| Concerned | 27% | 28% | 29% |
| Skeptical | 27% | 28% | 27% |
| Impressed | 24% | 26% | 27% |
| Excited | 18% | 18% | 19% |
| Indifferent | 17% | 18% | 16% |
| Nervous | 14% | 14% | 15% |
| Confused | 11% | 10% | 10% |
| Something else | 7% | 8% | 7% |
More Americans are using AI for work
Among those who have used AI within the last three months, 43% have used AI for work or professional purposes, up from 37% the previous quarter. All age groups are using AI for work more:
- 31% of Gen Zers use AI for work or professional tasks, up from 27% the previous quarter
- 36% of Millennials use AI for work or professional tasks, up from 31% the previous quarter
- 31% of Gen Xers use AI for work or professional tasks, up from 27% the previous quarter
- 19% of Boomers/Silent Generation use AI for work or professional tasks, up from 13% the previous quarter
Methodology: This SurveyMonkey study was conducted April 11, 2025 to June 23, 2025 among a sample of 6,997 adults in the US. Respondents for this survey were selected from a non-probability online panel. The modeled error estimate for this survey is +/- 1.0pp for Q4 2024 data, +/- 1.0pp for Q1 2025 data, and +/- 1.5pp for Q2 2025 data. Data have been weighted for age, race, sex, education, and geography using the Census Bureau’s American Community Survey to reflect the overall demographic composition of the United States.
Q1 2025 (January - March)
Q1 '25 key findings
- Gen Zers drive AI growth in 2025, while Gen Xers and Boomers also contribute to growth
- Consumers have mixed expectations for AI’s impact on their lives
- Americans are still wary of AI, but the wow-factor persists
- Usage of AI for learning and school increases
- Users see mixed impact from AI, but few expect mostly negative ramifications
- AI features in products fail to gain traction among consumers
Gen Zers drive AI usage in 2025, while Gen Xers and Boomers also contribute to growth
One in four (26%) Americans have used AI daily or weekly within the past three months, up two percentage points from the previous quarter. Gen Zers are the primary drivers of this increased usage, with 36% having used the technology on a weekly or daily basis within the last three months, up from 32% the previous quarter. Gen Xers and Boomers also saw a minor bump in usage (22% to 24% and 15% to 17%, respectively), while usage among Millennials is unchanged quarter over quarter.
Americans are still wary of AI, but the wow-factor persists
Americans’ feelings about artificial intelligence sees little change from the previous quarter:
- 28% are skeptical, up from 27% the previous quarter
- 28% are concerned, up from 27% the previous quarter
- 26% are impressed, up from 24% the previous quarter
- 18% are indifferent, on par from the previous quarter (17%)
- 18% are excited, on par from the previous quarter (18%)
- 14% are nervous, on par from the previous quarter (14%)
- 10% are confused, down from the previous quarter (11%)
While skepticism and concern remain the leading sentiment towards AI, Americans continue to be impressed with the technology.
Usage of AI for learning and school increases
Using AI for work remains the leading use case for Americans who use AI daily or weekly (49%), followed by personal assistance (46%), learning (46%), and fun (42%). Across all categories, only AI for learning and school increased quarter over quarter (from 42% to 46%), driven by growth among Gen Z (61% to 68%), and Millennials (43% to 49%).
Users see mixed impact from AI, but few expect mostly negative ramifications
Nearly half (45%) of Americans who have ever used AI see both positive and negative impacts from AI, slightly up from 43% the previous quarter. One in five (22%) remain unsure, and less than three in ten (28%) believe that AI will have a net positive impact on their life, continuing to outnumber the 4% who cite a negative impact.
AI features in products fail to gain traction among consumers
Despite the growth in AI usage among Americans, the technology continues to see limited impact in attracting customers to products: among those who have ever used AI, one in four (25%) say products that contain AI features make them want to use them more, while three in four (75%) either want the product less (16%), are not sure (32%), or cite no particular impact.
This is more apparent among adults who have never used AI within the past three months: 41% are not sure, while 28% want the product less, 26% cite no impact, and only 4% say AI as a feature makes them want a product more.
Methodology: This SurveyMonkey study was conducted October 25, 2024 to March 31, 2025 among a sample of 66,403 adults in the US. Respondents for this survey were selected from a non-probability online panel. The modeled error estimate for this survey is +/- 1.0pp for Q4 2024 data, and +/- 1.0pp for Q1 2025 data. Data have been weighted for age, race, sex, education, and geography using the Census Bureau’s American Community Survey to reflect the overall demographic composition of the United States.
Q4 2024 (October - December)
Q4 '24 key findings
- One in four (24%) Americans have used AI daily or weekly in the last three months
- Americans have mixed feelings about AI, and are uncertain about AI’s impact on their life
- Fun, work, and general assistance are the top use cases of AI among Americans overall, while learning and school is the top use case among Gen Zers
One in four (24%) Americans have used AI daily or weekly in the last three months
Younger consumer drivers are driving adoption of the technology, with three in ten Gen Zers (32%) and Millennials (29%) using AI daily or weekly within the last three months. One in five Gen Xers (22%) are using AI at the same frequency, compared to 15% of Boomers. Despite the enthusiasm, Americans have mixed feelings about AI: more than one in four feel skeptical (27%) or concerned (27%), while 24% are impressed. Less than one in five (18%) are excited, with a similar percentage (17%) feeling indifferent. Generational differences also arise in sentiment:
- Gen Zers are most likely to be impressed (36%) and excited (25%) about AI, but remain skeptical (31%) and concerned (23%).
- Millennials are also impressed (29%), but see similar levels of skepticism (27%).
- Gen Xers are more skeptical (26%) and concerned (26%) than impressed (20%) or excited (17%).
- Boomers are most likely to be concerned (35%) or skeptical (25%).
Consumers have mixed expectations for AI’s impact on their lives
More than four in ten consumers who have ever used AI think the technology will have both positive and negative impacts on their life, ahead of the 27% who think AI will definitively have a positive impact, and 23% who are unsure. Only 4% think AI will negatively impact them. Daily and weekly users of AI are split on AI having both positive and negative (41%) or mostly positive (39%) impact.
Consumers are also mixed about the appeal of AI features and capabilities within products. Only one in four (27%) of those who have used AI in the last three months say the presence of AI within a product makes them want to use the product more, albeit higher than the 15% who say it makes them want to use the product less. The majority, however, are either not sure (33%) how they feel about AI in products, or have no particular feelings about AI’s presence (25%).
Work and personal assistance are the top use cases of AI among daily and weekly users of AI overall, while learning and school is the top use case among Gen Zers
Frequent users (daily/weekly) of AI are using the technology in a variety of ways:
- 48% are using AI for work or professional tasks
- 45% are using AI as their personal assistant
- 42% are using AI for learning and school
- 41% are using AI for fun or hobbies
- 17% are using AI as emotional or mental health support
Educational usage leads among Gen Zers who use AI daily or weekly: 61% report using AI for learning and school, ahead of work (47%), personal assistance (44%), or fun or hobbies (41%).
Methodology: This SurveyMonkey study was conducted October 25 to December 31, 2024 among a sample of 25,030 adults in the US. Respondents for this survey were selected from a non-probability online panel. The modeled error estimate for this survey is plus or minus 1.0 percentage point. Data have been weighted for age, race, sex, education, and geography using the Census Bureau’s American Community Survey to reflect the overall demographic composition of the United States.
